Bhai Dooj SMS And Images: Bhai Phota (Bengali: ভাই ফোঁটা) in Bengal and it takes place every year on the first or the second day of the Kali Puja festival. Bhai Bij, Bhau-beej or Bhav Bij (Marathi: भाऊबीज) amongst the Gujarati, Marathi and Konkani-speaking communities in the states of Gujarat, Maharashtra, Goa and Karnataka.